Samsung’s societal-shoppable design house, meditation throughout the metaverse, and you may China’s possessions crash
Samsung’s shoppable design land re also-consider societal trade
Singapore – Electronic devices icon Samsung keeps married which have good dvertising company BBH Singapore to possess a venture allowing customers to acquire the products it makes directly on social networking. The brand new social-first searching style integrates Instagram going to that have frictionless during the-platform money.
Several little model land imitate sensation of a beneficial shop-window, showcas ing the brand new brand’s items in little sets in s pired from the interior design trends off Black Academia to help you Fluorescent Maximalist. Running around the Thailand, Indonesia and Singapore, the fresh promotion aims to would an enthusiastic immersive, cosy feel, making use of new immediacy away from social network to demonstrate exactly how Samsung products normally slot on the family habits.
‘ That it imaginative tries to make scrollers towards the buyers, attracting some body on charming globes of them design homes, filled up with passion and interior decoration style, ‘ claims Olivier Bockenmeyer , h ead away from c orporate yards arketing having The southern part of Asia and you will Oceania during the Samsung Electronics. (더 보기…)