Not any other application features very effectively monetized the fresh new phenomenon out-of parasocial dating

Not any other application features very effectively monetized the fresh new phenomenon out-of parasocial dating

Cameo, and therefore introduced inside 2016, is one of the most head advice-and something of one’s basic-away from exactly how actually conventional superstars comprehend the monetary potential out of blurring parasocial lines. Brian Baumgartner, just who played Kevin Malone to your Office, apparently made-over $1M towards Cameo during the 2020. Inside the , it had been stated that TikTok try review “Shoutouts,” a Cameo-for example element who does enable it to be creators to just accept percentage getting submitted texts on the followers. Throughout the near-introduce, TikTokers you are going to play their admirers Happier Birthday, would you like to them well towards graduating away from college, or post really wants about a break-up-terms a buddy might publish, however for a fee. (더 보기…)

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