Objective

The goal of this research should be to view exactly how “mother fans” effect on the present patterns out of parasocial matchmaking anywhere between fans and you can idols and also to obtain deeper information toward reasons root the latest purchase of idol dolls. As well, because of the including the feel and you can perspectives of men idol fans, the research tries to increase brand new comprehension of lover choices and you can augment comprehension of the new motives operating idol-toy usage.

Design/methodology/approach

Getting idol-doll customers due to the fact look stuff, this research held textual data along with-depth interview to explore fans’ motives for purchasing idol dolls.

Findings

Idol doll instructions are passionate by the emotional accessory, such as certainly one of mommy fans which seek to expose a feeling of manage and maintain a moms and dad–child relationships. In addition, to find idol dolls may act as an excellent disguise for girlfriend admirers to hide its romantic fantasies regarding their idols. Furthermore, idol dolls act as semiotic identifiers, drawing such as-inclined admirers and you can putting on community identification. It should be noted you to definitely male idol fans, who are experienced deviant about male normative, face analysis inside the women-ruled communities, trying to find then proof authenticity.

Simple effects

This research produces understanding the motives at the rear of idol-toy purchases and can let marketers for the catering on the emotional requires off admirers, like mom admirers, by the design and you will profit dolls you to resonate with their need feel out-of accessory. (더 보기…)