Key points

• Internet dating is on the rise and subject to many of the same drawbacks as social media use.
• Women must look attractive and men must seem apparently successful to do well at online dating.
• Online dating doesn’t seem to be helping many young people who are sexually inactive and have no romantic partner.

Dating success on the Internet pivots on image management based mostly on pictures. This resembles any kind of marketing and can be superficial or misleading.

Internet dating is used by more people than any other way of finding romantic partners. Yet, it has many problems and is far from an ideal way of meeting new people. Excessive focus on a few criteria automatically eliminates many users.

The winners

Who wins at Internet dating? The first conclusion is that outcomes are very much determined by gender. These differences align with the conclusions of evolutionary psychologists in earlier decades.

To begin with, men are far less choosy than women. They select many women as potential matches on Tinder and other dating sites. This may be because women are highly selective and choose men who have selected them less than one time in a hundred.

Women are chosen primarily based on physical attractiveness. (더 보기…)